Lane's Secret

Lane's Secret

We're not gonna pretend like we're longtime Ole Miss fans or anything (Eli forever, though). We simply love Juice, and the philosophy of "never lost a party," to be honest. Check out our podcast, Not A Football Podcast, where this whole collection originated from.

We really do want to help you look good and feel good on gameday and every day. These clothes are comfy, and we love making new designs. Want us to make something custom for you? Same price as you see in the shop here, just ask us and we'll get you a great look... and see you at The Grove someday! Hotty Toddy!

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Juice Unisex Hoodie Juice Unisex Hoodie
+8
+7
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+3
$45.00 USD
$45.00 USD
Who's the best boy in the entire southeast? Who is? Who is? Juice is. Who knew that the softest hoodie you'll ever own comes with such a cool design. You won't regret buying this classic streetwea...
The Sip glossy mug The Sip glossy mug
$20.00 USD
$20.00 USD
Whether you're drinking your morning coffee, evening tea, or something in between—this mug's for you! It's sturdy and glossy with a vivid print that'll withstand the microwave and dishwasher. • Ce...
Oxford The Sip Trucker Cap Oxford The Sip Trucker Cap
+5
+4
+3
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+1
$25.00 USD
$25.00 USD
Classic trucker cap style with a cool fabric blend. • 47% cotton, 28% nylon, 25% polyester • Structured, five-panel, high profile • Flat bill • Snapback closure • Snapback closure • Head c...
The Sip Unisex Hoodie The Sip Unisex Hoodie
+8
+7
+6
+5
+4
+3
$45.00 USD
$45.00 USD
Who knew that the softest hoodie you'll ever own comes with such a cool design. You won't regret buying this classic streetwear piece of apparel with a convenient pouch pocket and warm hood for chi...
Oxford Unisex Hoodie Oxford Unisex Hoodie
+10
+9
+8
+7
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+5
$45.00 USD
$45.00 USD
Who knew that the softest hoodie you'll ever own comes with such a cool design. You won't regret buying this classic streetwear piece of apparel with a convenient pouch pocket and warm hood for chi...
Hotty in the Sip Unisex Hoodie Hotty in the Sip Unisex Hoodie
+9
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+5
+4
$45.00 USD
$45.00 USD
Who knew that the softest hoodie you'll ever own comes with such a cool design. You won't regret buying this classic streetwear piece of apparel with a convenient pouch pocket and warm hood for chi...
Saturday in the Sip Unisex Hoodie Saturday in the Sip Unisex Hoodie
+11
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+6
$45.00 USD
$45.00 USD
Who knew that the softest hoodie you'll ever own comes with such a cool design. You won't regret buying this classic streetwear piece of apparel with a convenient pouch pocket and warm hood for chi...
Toddy Wine tumbler
$23.00 USD
$23.00 USD
What’s an outdoor party without a wine tumbler to keep a drink fresh and at just the right temperature? Forget breakable glasses—give this uniquely shaped wine tumbler a chance and have fun with fr...
Oxford Transfer Portal Unisex Hoodie Oxford Transfer Portal Unisex Hoodie
+13
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$45.00 USD
$45.00 USD
Who knew that the softest hoodie you'll ever own comes with such a cool design. You won't regret buying this classic streetwear piece of apparel with a convenient pouch pocket and warm hood for chi...
Oxford Hotty Toddy & The Sip Bubble-free stickers Oxford Hotty Toddy & The Sip Bubble-free stickers
from $4.00 USD
from $4.00 USD
These stickers are printed on durable, high opacity adhesive vinyl which makes them perfect for regular use, as well as for covering other stickers or paint. The high-quality vinyl ensures there ar...
Oxford TRANSFER PORTAL Visor Oxford TRANSFER PORTAL Visor
+3
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$25.00 USD
$25.00 USD
• 97% polyester, 3% spandex • Low-profile • 2 ½″ (5 cm) crown • Matching undervisor • Hook & loop closure with square ring • Head circumference: 22″–23 ⅜″ (56 cm–59 cm)Size guide   A (inc...
Oxford THE SIP Visor Oxford THE SIP Visor
+3
+2
+1
$25.00 USD
$25.00 USD
• 97% polyester, 3% spandex • Low-profile • 2 ½″ (5 cm) crown • Matching undervisor • Hook & loop closure with square ring • Head circumference: 22″–23 ⅜″ (56 cm–59 cm)Size guide   A (inc...
Saturday in the Sip Embroidered Women’s Crop Tee Saturday in the Sip Embroidered Women’s Crop Tee
+2
+1
$25.00 USD
$25.00 USD
The season's trendiest garment - the crop top. This top is tight-fitting but still incredibly comfortable, and it hits just above the navel. • 52% combed ring-spun cotton, 48% polyester • Fabri...
The Sip Women’s Crop Tee The Sip Women’s Crop Tee
+2
+1
$25.00 USD
$25.00 USD
The season's trendiest garment - the crop top. This top is tight-fitting but still incredibly comfortable, and it hits just above the navel. • 52% combed ring-spun cotton, 48% polyester • Fabri...
Oxford Beer Unisex Hoodie Oxford Beer Unisex Hoodie
+9
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$45.00 USD
$45.00 USD
Who knew that the softest hoodie you'll ever own comes with such a cool design. You won't regret buying this classic streetwear piece of apparel with a convenient pouch pocket and warm hood for chi...
Oxford Beer Pom-Pom Beanie Oxford Beer Pom-Pom Beanie
+2
+1
$25.00 USD
$25.00 USD
This 100% acrylic speckled pom-pom beanie made in knit ribbed pattern is soft, cozy, and has a solid cuff to ensure a comfortable fit. • 100% speckled acrylic • Solid cuff for a snug fit • 12″...
Hotty Toddy Scrunchie
$11.00 USD
$11.00 USD
Keep your hair in check with this scrunchie! The trendy, stylish scrunchie will add the final touch to your outfit. Get yours now! • 94% polyester, 6% spandex (fabric composition may vary by 2%) •...
Saturday in the Sip Unisex Premium Sweatshirt Saturday in the Sip Unisex Premium Sweatshirt
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$40.00 USD
$40.00 USD
Rock a classic sweatshirt silhouette with ribbed crew neck, long sleeve cuffs, and a flat hem. Layer it up or wear it on its own for a contemporary streetwear look. With the soft fleece inside and ...
Saturday in the Sip Unisex t-shirt Saturday in the Sip Unisex t-shirt
+12
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$25.00 USD
$25.00 USD
This t-shirt is everything you've dreamed of and more. It feels soft and lightweight, with the right amount of stretch. It's comfortable and flattering for all. • 100% combed and ring-spun cotton...
Saturday in the Sip Unisex Long Sleeve Tee Saturday in the Sip Unisex Long Sleeve Tee
+16
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$30.00 USD
$30.00 USD
Enrich your wardrobe with a versatile long sleeve tee. For a casual look, combine it with your favorite jeans, and layer it with a button-up shirt, a zip-up hoodie, or a snazzy jacket. Dress it up ...
Blue Hotty Toddy Women's Athletic Short Shorts Blue Hotty Toddy Women's Athletic Short Shorts
$35.00 USD
$35.00 USD
Going for a run? Fancy a swim? Perhaps both? Well, here's just the product for you! These athletic women's short shorts are so comfy and made from such a versatile fabric that you won't feel out of...
Hotty Toddy Striped Athletic Short Shorts Hotty Toddy Striped Athletic Short Shorts
$35.00 USD
$35.00 USD
Going for a run? Fancy a swim? Perhaps both? Well, here's just the product for you! These athletic women's short shorts are so comfy and made from such a versatile fabric that you won't feel out of...
Saturday All-over print unisex wide-leg pants
$45.00 USD
$45.00 USD
Sometimes they're on the road, and you're on the couch.   Get the comfort of pajamas in this stylish pair of wide-leg pants. With the adjustable waist and stretchy fabric, it’s like your favorite s...
Hotty Toddy Christmas in The Sip Wooden ornaments
$11.00 USD
$11.00 USD
Add a cozy vibe to your home with these double-sided wooden ornaments. Made from Hinoki wood, they’re durable yet lightweight and soft to the touch. • Material: solid, natural Hinoki wood • Orname...
Mississippi Hotty Toddy Racerback Tank Mississippi Hotty Toddy Racerback Tank
+8
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$25.00 USD
$25.00 USD
This racerback tank is soft, lightweight, and form-fitting with a flattering cut and raw edge seams for an edgy touch. • 50% polyester, 25% combed ring-spun cotton, 25% rayon • Fabric weight: 4...
Mississippi Hotty Toddy Unisex Hoodie Mississippi Hotty Toddy Unisex Hoodie
+5
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+1
$45.00 USD
$45.00 USD
Who knew that the softest hoodie you'll ever own comes with such a cool design. You won't regret buying this classic streetwear piece of apparel with a convenient pouch pocket and warm hood for chi...
Mississippi Hotty Toddy Crop Top
$25.00 USD
$25.00 USD
Look fabulous in an all-over printed, body-hugging crop top. • 82% polyester, 18% spandex • Fabric weight: 6.78 oz/yd² (230 g/m²) (weight may vary by 5%) • Material has a four-way stretch...
Mississippi Hotty Toddy Unisex t-shirt Mississippi Hotty Toddy Unisex t-shirt
+12
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$25.00 USD
$25.00 USD
This t-shirt is everything you've dreamed of and more. It feels soft and lightweight, with the right amount of stretch. It's comfortable and flattering for all. • 100% combed and ring-spun cotton...
The Sip Unisex t-shirt The Sip Unisex t-shirt
+12
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+10
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+7
$25.00 USD
$25.00 USD
This t-shirt is everything you've dreamed of and more. It feels soft and lightweight, with the right amount of stretch. It's comfortable and flattering for all. • 100% combed and ring-spun cotton...
The Sip Wine tumbler
$23.00 USD
$23.00 USD
What’s an outdoor party without a wine tumbler to keep a drink fresh and at just the right temperature? Forget breakable glasses—give this uniquely shaped wine tumbler a chance and have fun with fr...
Hotty Wine tumbler
$23.00 USD
$23.00 USD
What’s an outdoor party without a wine tumbler to keep a drink fresh and at just the right temperature? Forget breakable glasses—give this uniquely shaped wine tumbler a chance and have fun with fr...
Never Lost A Party Wine tumbler
$23.00 USD
$23.00 USD
What’s an outdoor party without a wine tumbler to keep a drink fresh and at just the right temperature? Forget breakable glasses—give this uniquely shaped wine tumbler a chance and have fun with fr...