Lane's Secret

Lane's Secret

We're not gonna pretend like we're longtime Ole Miss fans or anything (Eli forever, though). We simply love Juice, and the philosophy of "never lost a party," to be honest. Check out our podcast, Not A Football Podcast, where this whole collection originated from.

We really do want to help you look good and feel good on gameday and every day. These clothes are comfy, and we love making new designs. Want us to make something custom for you? Same price as you see in the shop here, just ask us and we'll get you a great look... and see you at The Grove someday! Hotty Toddy!

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Regular price $45.00 USD
Sale price $45.00 USD
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Who's the best boy in the entire southeast? Who is? Who is? Juice is. Who knew that the softest hoodie you'll ever own comes with such a cool design. You won't regret buying this classic streetwea...
Regular price $20.00 USD
Sale price $20.00 USD
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Whether you're drinking your morning coffee, evening tea, or something in between—this mug's for you! It's sturdy and glossy with a vivid print that'll withstand the microwave and dishwasher. • Ce...
Regular price $25.00 USD
Sale price $25.00 USD
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• 97% polyester, 3% spandex • Low-profile • 2 ½″ (5 cm) crown • Matching undervisor • Hook & loop closure with square ring • Head circumference: 22″–23 ⅜″ (56 cm–59 cm)Size guide   A (inc...
Regular price $25.00 USD
Sale price $25.00 USD
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Classic trucker cap style with a cool fabric blend. • 47% cotton, 28% nylon, 25% polyester • Structured, five-panel, high profile • Flat bill • Snapback closure • Snapback closure • Head c...
Regular price $45.00 USD
Sale price $45.00 USD
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Who knew that the softest hoodie you'll ever own comes with such a cool design. You won't regret buying this classic streetwear piece of apparel with a convenient pouch pocket and warm hood for chi...
Regular price $45.00 USD
Sale price $45.00 USD
Regular price
Unit price
per 
Who knew that the softest hoodie you'll ever own comes with such a cool design. You won't regret buying this classic streetwear piece of apparel with a convenient pouch pocket and warm hood for chi...
Regular price $45.00 USD
Sale price $45.00 USD
Regular price
Unit price
per 
Who knew that the softest hoodie you'll ever own comes with such a cool design. You won't regret buying this classic streetwear piece of apparel with a convenient pouch pocket and warm hood for chi...
Regular price $45.00 USD
Sale price $45.00 USD
Regular price
Unit price
per 
Who knew that the softest hoodie you'll ever own comes with such a cool design. You won't regret buying this classic streetwear piece of apparel with a convenient pouch pocket and warm hood for chi...
Regular price $23.00 USD
Sale price $23.00 USD
Regular price
Unit price
per 
What’s an outdoor party without a wine tumbler to keep a drink fresh and at just the right temperature? Forget breakable glasses—give this uniquely shaped wine tumbler a chance and have fun with fr...
Regular price $25.00 USD
Sale price $25.00 USD
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Look fabulous in an all-over printed, body-hugging crop top. • 82% polyester, 18% spandex • Fabric weight: 6.78 oz/yd² (230 g/m²) (weight may vary by 5%) • Material has a four-way stretch...
Regular price $25.00 USD
Sale price $25.00 USD
Regular price
Unit price
per 
Look fabulous in an all-over printed, body-hugging crop top. • 82% polyester, 18% spandex • Fabric weight: 6.78 oz/yd² (230 g/m²) (weight may vary by 5%) • Material has a four-way stretch...
Regular price $45.00 USD
Sale price $45.00 USD
Regular price
Unit price
per 
Who knew that the softest hoodie you'll ever own comes with such a cool design. You won't regret buying this classic streetwear piece of apparel with a convenient pouch pocket and warm hood for chi...
Regular price from $4.00 USD
Sale price from $4.00 USD
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These stickers are printed on durable, high opacity adhesive vinyl which makes them perfect for regular use, as well as for covering other stickers or paint. The high-quality vinyl ensures there ar...
Regular price $25.00 USD
Sale price $25.00 USD
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Unit price
per 
• 97% polyester, 3% spandex • Low-profile • 2 ½″ (5 cm) crown • Matching undervisor • Hook & loop closure with square ring • Head circumference: 22″–23 ⅜″ (56 cm–59 cm)Size guide   A (inc...
Regular price $25.00 USD
Sale price $25.00 USD
Regular price
Unit price
per 
This hat is structured with a classic fit, flat brim, and full buckram. The adjustable snap closure makes it a comfortable, one-size-fits-most hat. • 80% acrylic, 20% wool • Green Camo is 60% ...
Regular price $25.00 USD
Sale price $25.00 USD
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This t-shirt is everything you've dreamed of and more. It feels soft and lightweight, with the right amount of stretch. It's comfortable and flattering for all. • 100% combed and ring-spun cotton...
Regular price $25.00 USD
Sale price $25.00 USD
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The season's trendiest garment - the crop top. This top is tight-fitting but still incredibly comfortable, and it hits just above the navel. • 52% combed ring-spun cotton, 48% polyester • Fabri...
Regular price $25.00 USD
Sale price $25.00 USD
Regular price
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per 
The season's trendiest garment - the crop top. This top is tight-fitting but still incredibly comfortable, and it hits just above the navel. • 52% combed ring-spun cotton, 48% polyester • Fabri...
Regular price $45.00 USD
Sale price $45.00 USD
Regular price
Unit price
per 
Who knew that the softest hoodie you'll ever own comes with such a cool design. You won't regret buying this classic streetwear piece of apparel with a convenient pouch pocket and warm hood for chi...
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Regular price $25.00 USD
Sale price $25.00 USD
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This 100% acrylic speckled pom-pom beanie made in knit ribbed pattern is soft, cozy, and has a solid cuff to ensure a comfortable fit. • 100% speckled acrylic • Solid cuff for a snug fit • 12″...
Regular price $11.00 USD
Sale price $11.00 USD
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Keep your hair in check with this scrunchie! The trendy, stylish scrunchie will add the final touch to your outfit. Get yours now! • 94% polyester, 6% spandex (fabric composition may vary by 2%) •...
Regular price $40.00 USD
Sale price $40.00 USD
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Rock a classic sweatshirt silhouette with ribbed crew neck, long sleeve cuffs, and a flat hem. Layer it up or wear it on its own for a contemporary streetwear look. With the soft fleece inside and ...
Regular price $25.00 USD
Sale price $25.00 USD
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This t-shirt is everything you've dreamed of and more. It feels soft and lightweight, with the right amount of stretch. It's comfortable and flattering for all. • 100% combed and ring-spun cotton...
Regular price $30.00 USD
Sale price $30.00 USD
Regular price
Unit price
per 
Enrich your wardrobe with a versatile long sleeve tee. For a casual look, combine it with your favorite jeans, and layer it with a button-up shirt, a zip-up hoodie, or a snazzy jacket. Dress it up ...
Regular price $35.00 USD
Sale price $35.00 USD
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Going for a run? Fancy a swim? Perhaps both? Well, here's just the product for you! These athletic women's short shorts are so comfy and made from such a versatile fabric that you won't feel out of...
Regular price $35.00 USD
Sale price $35.00 USD
Regular price
Unit price
per 
Going for a run? Fancy a swim? Perhaps both? Well, here's just the product for you! These athletic women's short shorts are so comfy and made from such a versatile fabric that you won't feel out of...
Regular price $45.00 USD
Sale price $45.00 USD
Regular price
Unit price
per 
Sometimes they're on the road, and you're on the couch.   Get the comfort of pajamas in this stylish pair of wide-leg pants. With the adjustable waist and stretchy fabric, it’s like your favorite s...
Regular price $11.00 USD
Sale price $11.00 USD
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Add a cozy vibe to your home with these double-sided wooden ornaments. Made from Hinoki wood, they’re durable yet lightweight and soft to the touch. • Material: solid, natural Hinoki wood • Orname...
Regular price $25.00 USD
Sale price $25.00 USD
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This racerback tank is soft, lightweight, and form-fitting with a flattering cut and raw edge seams for an edgy touch. • 50% polyester, 25% combed ring-spun cotton, 25% rayon • Fabric weight: 4...
Regular price $45.00 USD
Sale price $45.00 USD
Regular price
Unit price
per 
Who knew that the softest hoodie you'll ever own comes with such a cool design. You won't regret buying this classic streetwear piece of apparel with a convenient pouch pocket and warm hood for chi...
Regular price $25.00 USD
Sale price $25.00 USD
Regular price
Unit price
per 
Look fabulous in an all-over printed, body-hugging crop top. • 82% polyester, 18% spandex • Fabric weight: 6.78 oz/yd² (230 g/m²) (weight may vary by 5%) • Material has a four-way stretch...
Regular price $25.00 USD
Sale price $25.00 USD
Regular price
Unit price
per 
This t-shirt is everything you've dreamed of and more. It feels soft and lightweight, with the right amount of stretch. It's comfortable and flattering for all. • 100% combed and ring-spun cotton...